User Experience Research

User Experience Research

User Experience Research

Revolutionizing Retail Collaboration & Time-to-Market

Revolutionizing Retail

Collaboration & Time-to-Market

Revolutionizing Retail Collaboration & Time-to-Market

Client

Client

U10 Design

U10 Design

User Experience Research

User Experience Research

User Experience Research

Project Type

Project Type

2023

2023

Project Year

Project Year

Wei-Chung Lin ⏤ 2023

Wei-Chung Lin ⏤ 2023

Wei-Chung Lin ⏤ 2023

Company Intro

Company Intro

Company Intro

U10 Design is the in-house product design lab, a joint venture of Sion, a strategic manufacturing vendor of major US retailers' owned brands. Specializing in home-use fitness equipment, yoga, and recovery products.

U10 Design is the in-house product design lab, a joint venture of Sion, a strategic manufacturing vendor of major US retailers' owned brands. Specializing in home-use fitness equipment, yoga, and recovery products.

U10 Design is the in-house product design lab, a joint venture of Sion, a strategic manufacturing vendor of major US retailers' owned brands. Specializing in home-use fitness equipment, yoga, and recovery products.

Throughout this project, several vital takeaways emerged. Fostering a collaborative mindset among stakeholders proved instrumental in driving innovation and efficiency. Communication and responsiveness were paramount in facilitating smooth collaboration between vendors and the retailer's team.


Leveraging vendors' expert vendors optimizes internal resources and potentially reduces design-related costs. Lastly, the project underscored the importance of continuous research and feedback mechanisms to improve processes and outcomes iteratively. Moving forward, these insights will guide future initiatives to enhance collaboration and accelerate time-to-market in the retail sector.

Throughout this project, several vital takeaways emerged. Fostering a collaborative mindset among stakeholders proved instrumental in driving innovation and efficiency. Communication and responsiveness were paramount in facilitating smooth collaboration between vendors and the retailer's team.


Leveraging vendors' expert vendors optimizes internal resources and potentially reduces design-related costs. Lastly, the project underscored the importance of continuous research and feedback mechanisms to improve processes and outcomes iteratively. Moving forward, these insights will guide future initiatives to enhance collaboration and accelerate time-to-market in the retail sector.

Throughout this project, several vital takeaways emerged. Fostering a collaborative mindset among stakeholders proved instrumental in driving innovation and efficiency. Communication and responsiveness were paramount in facilitating smooth collaboration between vendors and the retailer's team.


Leveraging vendors' expert vendors optimizes internal resources and potentially reduces design-related costs. Lastly, the project underscored the importance of continuous research and feedback mechanisms to improve processes and outcomes iteratively. Moving forward, these insights will guide future initiatives to enhance collaboration and accelerate time-to-market in the retail sector.

Project Takeaways

Project Takeaways

Project Takeaways

Project Highlight

Project Highlight

Project Highlight

My Role

My Role

My Role

As the User Experience Consultant at U10 Design, I was responsible for pivotal in understanding the needs and preferences of both vendors and the retailer's team.

I conducted comprehensive research to identify pain points and opportunities for improvement in the design and delivery process and work closely with the 2 teams:

  • U10 Design Studio ( based in Taipei, Taiwan)

  • Sion internal R&D Team ( based in Shenzhen, China)

As the User Experience Consultant at U10 Design, I was responsible for pivotal in understanding the needs and preferences of both vendors and the retailer's team.

I conducted comprehensive research to identify pain points and opportunities for improvement in the design and delivery process and work closely with the 2 teams:

  • U10 Design Studio ( based in Taipei, Taiwan)

  • Sion internal R&D Team ( based in Shenzhen, China)

As the User Experience Consultant at U10 Design, I was responsible for pivotal in understanding the needs and preferences of both vendors and the retailer's team.

I conducted comprehensive research to identify pain points and opportunities for improvement in the design and delivery process and work closely with the 2 teams:

  • U10 Design Studio ( based in Taipei, Taiwan)

  • Sion internal R&D Team ( based in Shenzhen, China)

The model accelerated time-to-market, allowing for timely product launches and increased competitiveness in the market.

The model accelerated time-to-market, allowing for timely product launches and increased competitiveness in the market.

The implementation of a Vendor Lead Design Model facilitated a more efficient design and delivery process.

The implementation of a Vendor Lead Design Model facilitated a more efficient design and delivery process.

Collaboration between vendors and the retailer's team was enhanced, leading to improved communication and responsiveness.

Collaboration between vendors and the retailer's team was enhanced, leading to improved communication and responsiveness.

Breaking the Mold: Revolutionizing Retail Collaboration

Breaking the Mold: Revolutionizing Retail Collaboration

Breaking the Mold:
Revolutionizing Retail Collaboration

In a bid to optimize collaboration and streamline processes, a Vendor Lead Design Model was implemented to work with key retail corporation clients in the US market. This innovative approach aimed to enhance efficiency and foster creativity in product design.

In a bid to optimize collaboration and streamline processes, a Vendor Lead Design Model was implemented to work with key retail corporation clients in the US market. This innovative approach aimed to enhance efficiency and foster creativity in product design.

In a bid to optimize collaboration and streamline processes, a Vendor Lead Design Model was implemented to work with key retail corporation clients in the US market. This innovative approach aimed to enhance efficiency and foster creativity in product design.

First, we need to unlock Innovation and conquering collaboration challenges in design process

First, we need to unlock Innovation and conquering collaboration challenges in design process

First, we need to unlock Innovation and conquering collaboration challenges in design process

The challenge was to streamline the design and delivery process while improving collaboration between vendors and the key retailer clients’ Owned Brand Sourcing Development Team. The existing process lacked efficiency and agility, leading to delays in product launches and missed opportunities for innovation.

The challenge was to streamline the design and delivery process while improving collaboration between vendors and the key retailer clients’ Owned Brand Sourcing Development Team. The existing process lacked efficiency and agility, leading to delays in product launches and missed opportunities for innovation.

The challenge was to streamline the design and delivery process while improving collaboration between vendors and the key retailer clients’ Owned Brand Sourcing Development Team. The existing process lacked efficiency and agility, leading to delays in product launches and missed opportunities for innovation.

Where to start - From Spark to Strategy

Where to start -
From Spark to Strategy

Where to start - From Spark to Strategy

Recognizing the need for change, the project originated from a desire to empower vendors and expedite the product development cycle. The goal was to enable vendors to take ownership of design decisions under the guidance and oversight of the retailer's team.

Recognizing the need for change, the project originated from a desire to empower vendors and expedite the product development cycle. The goal was to enable vendors to take ownership of design decisions under the guidance and oversight of the retailer's team.

Recognizing the need for change, the project originated from a desire to empower vendors and expedite the product development cycle. The goal was to enable vendors to take ownership of design decisions under the guidance and oversight of the retailer's team.

Project Outcome

Project Outcome

Project Outcome

As the project progressed, we seamlessly transitioned into the product testing phase, where prototypes were rigorously evaluated through usability testing sessions.


The optimization process played a pivotal role in streamlining the design process and enhancing overall efficiency. By continuously gathering user feedback and iterating on design solutions, we were able to address pain points and optimize the user experience iteratively. Ultimately, optimization became ingrained in our design process, driving continuous improvement and innovation.

Key Outcomes:

  • Successful collaborations with retailer clients, providing innovative design solutions.

  • Accelerated time-to-market, allowing for timely launches and increased competitiveness.

  • Enhanced collaboration and communication between vendors and the retailer's team, leading to improved efficiency and product innovation.

As the project progressed, we seamlessly transitioned into the product testing phase, where prototypes were rigorously evaluated through usability testing sessions.


The optimization process played a pivotal role in streamlining the design process and enhancing overall efficiency. By continuously gathering user feedback and iterating on design solutions, we were able to address pain points and optimize the user experience iteratively. Ultimately, optimization became ingrained in our design process, driving continuous improvement and innovation.

Key Outcomes:

  • Successful collaborations with retailer clients, providing innovative design solutions.

  • Accelerated time-to-market, allowing for timely launches and increased competitiveness.

  • Enhanced collaboration and communication between vendors and the retailer's team, leading to improved efficiency and product innovation.

As the project progressed, we seamlessly transitioned into the product testing phase, where prototypes were rigorously evaluated through usability testing sessions.


The optimization process played a pivotal role in streamlining the design process and enhancing overall efficiency. By continuously gathering user feedback and iterating on design solutions, we were able to address pain points and optimize the user experience iteratively. Ultimately, optimization became ingrained in our design process, driving continuous improvement and innovation.

Key Outcomes:

  • Successful collaborations with retailer clients, providing innovative design solutions.

  • Accelerated time-to-market, allowing for timely launches and increased competitiveness.

  • Enhanced collaboration and communication between vendors and the retailer's team, leading to improved efficiency and product innovation.

The project's workflow entailed a comprehensive product development process that involved close collaboration between Sion and U10 Design. Beginning with the gathering of product insights through extensive user surveys, our team meticulously analyzed user feedback and market trends to identify key areas for improvement and innovation.

The project's workflow entailed a comprehensive product development process that involved close collaboration between Sion and U10 Design. Beginning with the gathering of product insights through extensive user surveys, our team meticulously analyzed user feedback and market trends to identify key areas for improvement and innovation.

The project's workflow entailed a comprehensive product development process that involved close collaboration between Sion and U10 Design. Beginning with the gathering of product insights through extensive user surveys, our team meticulously analyzed user feedback and market trends to identify key areas for improvement and innovation.